Certified Content Marketer
A strategic and creative marketer, with an approach to storytelling which turns the complex and confusing to clear and crisp. With writing as my foundation, I seamlessly weave narratives together through visuals and graphics. Whether you need a full scale campaign, sales presentation and collateral or a social media strategy, I’m excited to help tell your story.
As the Digital Content Manager at Wachter, I manage the online presence of our innovative solutions and serve as the organizations lead B2B copywriter. With a decade of experience in digital content and marketing campaign management, I have a proven track record of delivering results and engaging audiences across various channels and platforms.
Digital Content Manager | Digital Marketing Strategist
• Supported sales strategy through the drafting of client centric marketing material

• Led content development, ensuring alignment with brand standards, SEO and timely delivery through effective project management and approval processes

• Managed social campaigns and spend, drafted copy and developed visuals, in
addition to optimizing the run times and geo-locations while developing and
reporting on KPI’s

• Developed and implemented marketing plans that improved Wachter’s search
engine rankings
Digital Strategy and Marketing Consultant
• Project managed the photography/video studio to ensure all deadlines were kept and studio personnel and sales teams were well informed of current project statuses
• Developed and executed on client photo and video deliverables, ensuring the brand message was communicated to potential buyers while optimizing their content for retailers
• Managed the company’s website, ensuring all pages and content were Search Engine Optimized | +192% in search impressions during the first 6 months of interaction
• Produced and executed social media plans specific to each of Woodridge’s social channels
• Developed the client proposal template and assisted in drafting client-specific language​​​​​​​
Ryan, LLC. OCT. 2018 — July 2020
Marketing Communications Specialist | Proposal Writer
• Managed the client proposal process, serving as lead writer and project manager, ensuring all deliverables were met to the client’s specification
• Molded Ryan’s external story through digital media and printed collateral
• Produced social media content that was specific to each of Ryan’s social channels, ensuring that posts and digital marketing materials were Search Engine Optimized
• Developed Ryan’s brand name recognition through the creation of web and print advertisement copy while partnering with the graphic design team to ensure the visuals were on brand and relatable
• Improved Ryan’s storytelling ability through video; produced external videos to advance Ryan’s brand awareness while helping sell our business
Internal Communications Specialist
• Supported the creation and execution of internal employee communication campaigns
• Worked closely with executive leadership, streamlining the internal communications process
• Ensured strategic objectives, goals and successes were broadcast through the proper employee channels
• Transformed company-wide Town Halls into a company-wide meeting that allowed the executive team to share new goals and updates from previous months
• Improved employee engagement through the implementation of digital signage, using it as a way to cascade information for upcoming events as well as inter-company updates
Communications Specialist I | Communications Specialist II
•Developed communications plans and strategies in support of Accounting & Finance leadership and the 1,500-associate organization
•Managed strategic communication channels including the weekly newsletter, management memos and digital signage
•Led messaging and communications materials for internal change management projects
•Spearheaded the use of video as a means to drive quarterly strategy and profile associates at all levels of the organization
•2,000+ minutes of internal videos were watched by Walmart GSS associates in the first year
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